Awakening Africa Magazine


Instagram reels and TikTok for Business – Do they work?

2 Mins read

According to Statista, as of Nov 2020, there are 1180.5m Instagram users worldwide, and the number only seems to increase with time. At the same time, TikTok has 315m first-time downloads.

What are Instagram Reels?

Instagram reels are a relatively new launch and are similar to TikTok. However, they are an in-app creation tool that businesses can use for creating short videos with catchy and trendy songs in the background. These videos will appear in your feed, your Instagram profile, and, most importantly, the explore page.

Exposure of products and services

Businesses can share their products and services while using the format of the reels. A short video with a catchy background song can do wonders for the company. Highlight the best features in a creative, fun, and at times subtle way to increase engagement.

Use reels to give some BTS.

We all like seeing reels of any form of content in its finished form. But how about behind the scenes that are raw, funny, and messy? Businesses and service providers can also use reels to share theirs behind-the-scenes videos related to a brand launch, a promotional event, a charity fundraiser, and many other things.

It is wise to engage followers as they will be more than interested in getting a peek behind the scenes. Businesses can also use these reels to create suspense and curiosity before a big event to keep the followers hooked up.

Explore different reel ideas

Reels are an open platform that businesses can use in several creative and never-done-before ways to sustain and increase engagement. These reels can play a vital role in the sales funnel and decision-making process for customers. So, educate customers and address their concerns before they even think of them with reels.

Let’s take a look at some creative reel ideas for businesses;

  • Informative reels
  • Educational content
  • Inspirational content
  • Showcase your products/community

TikTok for businesses

If your ideal customers are from generation Z and millennials, TikTok is the best platform for your marketing. TikTok has amassed great popularity in a limited period. Businesses are now jumping onto the bandwagon and using the platform to connect with existing and potential customers.

Understand how TikTok works

TikTok is not a platform for neat, fake, and impersonated videos. It is an ideal place to have some fun while staying authentic. The majority of TikTok users don’t have access to fancy equipment, and they use their phones to create videos.

Paid advertisement options on TikTok

There are a couple of paid advertisement options on TikTok that can increase brand awareness, traffic on landing pages, customer interest, and much more. They are as follows.

  • In-feed native content
  • Top view
  • Brand takeovers
  • Hashtag challenge
  • Branded Effects

It is crucial to remember that originality is the driving factor with TikTok videos. Brands could also wisely use the Hashtag challenge to interact with customers and gain their interest. Incorporating pets and children is a tried and tested successful formula as the primary target market is generation Z and millennials.

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